Zürioberland Tourism is an association domiciled in Bauma. The Zurich Oberland area includes communities from the districts of Hinwil, Pfäffikon and Uster as far as the outskirts of the district of Winterthur. The communities of Eschenbach (Canton St. Gallen) and Fischingen (Canton Thurgau) are also part of the Zurich Oberland.
Purpose and tasks Zürioberland Tourism organizes, develops and promotes sustainable tourism in the Zurich Oberland. This is achieved by
marketing and communication measures for the region and its activities and products
coordination and support of touristic activities
networking of touristic, cultural and culinary specialities
provision of touristic services
cooperation with other regional associations
Focus and range of products The vision «the Zurich Oberland is the top-of-mind excursion destination of Zurich's people» stands above our areas of activity 'active' (summer: hiking, biking; Winter: beginner skiers, cross-country skiing), 'pleasure' (catering, regional products, relaxing landscape), 'children' (with (great) parents/schools/groups), 'industrial culture' (textile past, museums, cultural paths).
Check out the annual report for a list of members, sponsors and partners (see page on the right).
Find out about open positions at the regional management of «natürli Zürioberland».
Benefits for tourism stakeholders
Tourism stakeholders as service providers of Zürioberland Tourism benefit from the following:
information centre (guest and media consulting, PR work)
platforms of Zürioberland Tourism (website, brochures, newsletter, calendar of events, etc.)
price reduction for participation at training courses and events (e.g. exchange of tourism experience, quality training)
know-how and support by Zürioberland Tourism (e.g. advice)
access to natürli Zürioberland network and regional players
destination marketing under the «natürli Zürioberland» brand
Zurich Oberland Region (RZO) is an association of 20 communities that represent the interests of the region at a federal and cantonal level. Their focus is regional planning where RZO supports the communities. RZO coordinates the economic development of the region, which includes the business areas economy, living and tourism.
Zürioberland Culture represents Zurich Oberland's cultural committee that develops the regional cultural heritage and cultural life professionally and carefully and makes it vivid and perceptible. It is influenced and supported by the active, modern culture scene of the region.
The natürli products stand for regional focus, authenticity and pleasure. High-quality ingredients and short transportation routes allow top quality. Regional focus means that the raw products are from the region and the value added happens in the area. Producers manufacture the natürli products with great passion and commitment. We are the managers of the certificate authority and the marketing body.
Economic Location Promotion is a service organization for companies, communities, trade associations, training facilities and private persons and serves interested partners as point of contact and information centre.